Our presence in downtown Whitewater began when we saw the businesses downtown struggling to stay afloat because of the new bypass that was built a few years ago. What was once a booming downtown is now empty and lifeless. We took it upon ourselves to bring the community together and help boost business. First we held a holiday window walk event where student organizations from the university created holiday displays in store front windows. We had over 100 people come to the downtown area to see these displays. During this event we also has live music and free hot chocolate for those who participated.
The second part of our downtown project is helping the businesses. We partnered with one business that was struggling, Dale's Bootery. We helped the owner identify areas that we could assist him with. We helped him build a new website and identify a new market segment for him. With that new market segment came a proposal to re- design the interior of his store to cater to the new market.
We are continuing this project by partnering with Studio 84 in the downtown area. Although this project has just begun, we know that we can have a long and sustaining impact with them and the community.